Take out your phone and swipe around the menu. You will likely find a dozen of visuals who you recognize even when their names are missing. How?
Because you’ve been constantly engaged with that logo – and then the platform – via intensive promotion! These companies have pushed their products to you by not entirely pushing their products but by (creatively) marketing their identity. And their identity lies beyond their names. Their real identities lie in their logos that have been shaped with personalized efforts to exude a feeling of trust and reliability.
Take any big company for example. Apple, Nike, Louis Vuitton, Ashton Martin—not only will you identify these brands easily, you would find yourself unconsciously trust their products blindly because you identify these names.
This is the power of marketing—marketing of logo.
While many big players across industries have already understood this, sadly, many startups are still to come on terms with the real importance of logos.
One of the greatest mistakes that new companies make these days is being an online salesman. Most of their promotional efforts usually centers on what they offer and how great the quality of their products is. On the contrary, the fact is, the world is way past that “we offer good quality products. Please buy.”
In the mix of high competition where brands lose their messages in minutes, focusing on your products isn’t the best idea. Nobody would remember what you are offering. What remains after pompous, self-centric, and boastful promotions is the essence of recognition and trust. This is why your brand logo should hold the center stage of your marketing strategies.
Your logo should be shaped in a way that not only hints about the products you offer but also who you are, what you stand for and how you solve customers’ problems. It should be crafted in a way that stands you out from the competitors.
In short, your logo should be treated as an asset that empowers your business.
So if you own a startup and have been reluctant to its logo, steer your approach. Get in touch with one of the top logo design agencies and outline a unique, meaningful and impacting logo for your company. Once you have a beautiful visual, time now to invest in it!
Do hire voice over experts, SEO agencies, and content writers. But keep the focus of all your marketing efforts in shaping a distinct and reputed image of your logo.