Archive for May 2016
The Airline Brand With The Oomph Factor
This August it will be ten years since low-cost carrier IndiGo operated its first flight between Delhi and Guwahati. Today it operates 719 daily flights to 40 destinations and is widely regarded as the bellwether of Indian civil aviation. While its competitors struggle in the face of headwinds to stay relevant in a difficult aviation…
Read More7 Tips for Content Marketing
Regularly updated, high-quality blogs play an important role in modern content marketing. Content can be created by outsourced experts or in-house colleagues, and marketing in this way can offer an impressive return on investment – both in terms of search engine optimisation and consumer engagement. However, mistakes are made that put readers off, deter search…
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